Luquire Dev Testing Environment

AI, IRL and the power of engaging experiences

Ryan Lineberry — Thu, 22 Apr 2021 14:22:34 +0000

What’s Happening? Over the past year, more and more people have been forced to engage in online experiences because of the pandemic. But as things open up and in-person experiences resume, consumers are in many ways still opting for digital experiences, which has implications for how brands connect with their audiences both digitally and IRL (in real life). In the past year, 26% of consumers tried telemedicine for the first time,... […]

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Authenticity Key to Post-Pandemic Influencer Marketing

Ryan Lineberry — Thu, 15 Apr 2021 21:21:28 +0000

What’s Happening? According to Business Insider, influencer marketing is on track to become a $15 billion industry by 2022. While this trend shows no sign of slowing down, the pandemic has changed what we expect from influencers, with authenticity making its way to the top of the list. During COVID-19, many influencers who were used to posting about their travel adventures, or the latest fashion, parties and dining experiences, received significant backlash for not being relatable... […]

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SXSW Offers Lessons for Virtual Event Hosts

Ryan Lineberry — Thu, 25 Mar 2021 22:01:40 +0000

I live for two conferences each year: CES and SXSW. I think of CES as the Golden Globes and SXSW as the Oscars. Both shows were virtual this year, a symptom of the global pandemic. Each handled their online experience in vastly different ways, and while CES engaged and excited me about the future, SXSW failed me on every level. Reflecting on past in-person SXSW conferences, I realized that the... […]

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Need to reach B2B buyers? Try idiosynthesis.

Ryan Lineberry — Thu, 11 Mar 2021 19:45:18 +0000

What’s happening? With digital commerce at a pandemic-induced inflection point, research shows B2B consumers increasingly want a personalized, B2C-like experience. A 2020 report from Accenture shows 73% of B2B executives recognize the urgency to personalize their marketing strategy in response to customer expectations for more meaningful products, services and experiences. What does it mean? To serve “meaningful” content, B2B marketers need to deepen... […]

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LGA Wins AAF’s Best of Show for Second Year in a Row

Ryan Lineberry — Wed, 10 Mar 2021 20:22:08 +0000

After a year full of uncertainty, one thing is certain: LGA answered the American Advertising Awards’ call to create in the chaos, earning Best of Show and 13 other honors in the AAF Awards, the advertising industry’s largest and most representative competition. In fact, LGA actually earned more awards than the number of entries submitted, thanks to picking up three Special Judges Awards for excellence in their... […]

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Key lessons from this year’s crop of Super Bowl ads

Hannah Fairweather — Fri, 12 Feb 2021 17:29:04 +0000

It was a pretty one-sided football game, but days after Super Bowl LV the buzz is still lively around the commercials that aired during the big game. Everyone has their favorites for lots of different reasons, often having little to do with actual effectiveness. But what are some of the takeaways from this crop of... […]

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Dolly Flips the Script for Super-Smart Super Bowl Spot

Hannah Fairweather — Fri, 05 Feb 2021 21:25:57 +0000

America may be divided on whether they want to see the Chiefs or the Buccaneers win this year’s Super Bowl. But you’d be hard-pressed to find anyone in the country who isn’t cheering for one person who’ll be in the spotlight during the game: the timeless Dolly Parton, who’s starring in a new campaign from... […]

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A Useful Checklist for Purpose-Driven Marketing

Hannah Fairweather — Thu, 28 Jan 2021 16:36:42 +0000

As discussed in our earlier post on key takeaways from CES, one of the hottest topics in marketing is Brand Purpose – and for good reason. Ipsos research shows the majority of consumers now feel that brands taking a stance on social issues is an important part of being a “great brand.” And consumers – especially millennials... […]

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Virtual CES Unveils Key Trends for Marketers

Hannah Fairweather — Thu, 21 Jan 2021 16:32:27 +0000

–By Lisa Purpura, SVP/Director of Media I am one of those people who is constantly curious: always reading, always learning. And nothing excites me more than the annual Consumer Electronics Show. I know, I’m a nerd. But a really well-done application of artificial intelligence gets my mind spinning and I start thinking about other potential applications. That leads to internal sharing and... […]

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Trends that shaped marketing in 2020 aren’t going away

Hannah Fairweather — Thu, 14 Jan 2021 16:42:29 +0000

We’re all happy to see 2020 behind us. A historic pandemic, social upheaval and political unrest caused tremendous uncertainty and chaos. But it also saw the emergence of several trends that may shape how we live our lives for years to come. At the beginning of 2020 we predicted the trends we thought might impact marketing.... […]

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