Honoring the Past to Promote the Future
That was the idea behind the stunt activation announcing developer Lincoln Harris’ new skyscraper and multiuse development, Legacy Union. Drawing historical inspiration from Legacy Union’s location as the former site of the Charlotte Observer, “Newsies” armed with special edition newspapers, complete with stories and renderings of the development, canvassed the city creating buzz and drawing attention to Charlotte’s newest destination.
Legacy Union | Newsies
